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ForbesAMG Debuts New Name and Introduces eMarketing Services

Saddle Brook, NJ (PRWeb) January 8, 2007 -- Kemram Direct, a 24 year old direct marketing firm, is changing its name to Forbes Advertising & Marketing Group, Inc., better reflecting the full line of eMarketing and traditional direct marketing services it now offers its clients.

“Today’s marketing strategies require the right mix of targeted and relevant offline and online messaging,” said Tom Forbes who became the Saddle Brook, NJ-based firm’s sole owner late last year after more than 11 years with the company. “ForbesAMG offers a full line of marketing services and specializes in helping clients combine eMarketing and traditional marketing tools for maximum impact.”

Enewsletter publishing is one area that is expected to grow for ForbesAMG in 2007. “Our services are unique, as we provide a design to delivery eNewsletter solution, which even includes content gathering,” says Jim Gawley, VP of eMedia at ForbesAMG. “Many of our clients see the value in eNewsletters as a marketing tool, but they just don’t have time to implement a program. Our services make it possible to offer a full featured eNewsletter program.”

ForbesAMG is also helping its clients develop more personalized marketing programs through the use of Variable Data Printing (VDP) and Personalized URLs. “Vast improvements in digital printing quality and technology allow marketers to send a different full color personalized mail piece to each person in their database. By personalizing text AND graphics, clients have experienced dramatic increases in response,” says Gawley. ForbesAMG has published a whitepaper on personalization entitled, A Marketer’s Guide to Personalization and Variable Data Printing which is available for download at www.forbesamg.com/vdp/forbesvdppaper.pdf

“One thing that will not change as we make the transition to ForbesAMG, is our commitment to exceptional customer service and our willingness to solve your problems and help grow your business,” said Forbes.

To learn more about ForbesAMG visit www.ForbesAMG.com

Contact:
Tom Forbes
President
ForbesAMG
201-794-1232

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